In deze Factsheet vind je de belangrijkste do’s en don’ts voor verantwoord gebruik van influencer marketing.
Factsheet Social Media & Influencer Marketing
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Experimentation & Optimisation
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The Experimentation Bottleneck Is Disappearing. What Happens Next?
For years, experimentation teams have faced the same problem: more ideas than they have the resources to test. A CRO manager has a hypothesis. A marketer wants to try a…
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Data, Decisions & Engagement
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Pets Place, Just Eat Takeaway.com en Vattenfall in race voor Customer Data Awards 2026
DDMA maakt vandaag de zes genomineerden voor de Customer Data Awards 2026 bekend. Pets Place, Just Eat Takeaway.com en Randstad maken kans op de Data Innovation Award. NKC, Achmea en…
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Digital Analytics
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Outgrowing Google Analytics: what happens when your questions change faster than your platform
For many organisations, Google Analytics is still the right tool. But once teams start asking product questions instead of marketing questions, the fit can quietly disappear. We saw this first-hand…