Data-Driven Marketing Association

As a member of DDMA you always have access to an extensive range of knowledge. These 3 pillars form the base of our activities:

• What is possible (marketing): We unite the best experts within all marketing disciplines in our committees. Together we prepare the sector for the future with knowledge sessions, conferences, awards, research and publications.
• What is allowed (legal): We help you comply with privacy and advertising legislation through our legal helpdesk, self-regulatory codes, documentation and templates, knowledge sessions and of course our Privacy Seal (Privacy Waarborg).
• What you should strive for (ethics): We encourage you to look beyond the law. With our data ethics workshops we help our members to develop a vision on data use.

DDMA helps you by increasing social support for the (correct) use of data. We are in constant dialogue with policymakers, regulators and other stakeholders in The Hague and Brussels. We also show consumers that data-driven marketing enriches and eases people’s lives. Not only by increasing consumer confidence, but also by ensuring that you can do great things with data within workable legal frameworks.

With more than 360 organisations operating in different sectors, DDMA has a very diverse membership base. We bring together marketers, lawyers and other specialists in all sorts of ways. Sometimes only with advertisers among themselves, sometimes with as diverse a group as possible. From round table sessions to conferences, and from committees to Member Meetups – DDMA offers you the opportunity to expand your network and learn from peers.