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Interview |

Simo Ahava (8-bit-sheep): ‘Technology doesn’t change the status quo. It’s how that technology is used’

Server-side tagging is often presented as the solution for problems relating to the sunset of third-party cookies. And although server-side would be a solution for a lot of companies, it might not be because of the reasons you think it is, according to Simo Ahava,…
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Conversion Rate Optimisation Cookies Data, Decisions & Engagement Digital Marketing Transformation
Whitepaper |

White paper: Cookieless world – What you need to know right now

One of the most impactful developments in data-driven marketing is the disappearance of third-party cookies. In this white paper, we’ll summarize all of the key insights from our 3 Cookieless World Deep Dives of last autumn, complemented with the most important updates of the first…
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Artificial Intelligence
Nieuws |

DDMA AI Hackathon announces first 3 jury members

We’re happy to share that Hilary Richters (Deloitte), Marc Salomon (University of Amsterdam Business School) and Naomi van der Louw (DDMA) will be part of the jury of the DDMA AI Hackathon on May 12 and 13 2022. More jury members will be announced later.
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Artificial Intelligence
Interview |

David Graus (Randstad Groep Nederland): ‘In the field of AI you need to be able to constantly adapt to new developments, whether legal, technical or social’

The DDMA AI Maturity Test has been newly improved. In this interview David Graus, Lead Data Scientist & Chapter Lead at Randstad Groep Nederland and part of the DDMA AI Committee, talks about how the test can help you achieve your goals. Next to that…
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AVG Data-ethiek Legal Privacy
Onderzoek |

Global Privacy Monitor 2022: Consumers more data-conscious, privacy concerns decline

The Global Privacy Monitor 2022, a survey commissioned by the GDMA (the umbrella Organisation of industry association DDMA) among more than 20,000 respondents from 16 countries globally, shows that consumers are more aware of their rights in sharing their personal data. At the same time,…
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Artificial Intelligence
Interview |

Marjon van Strien (Landal GreenParks): “Don’t think too hard. Make sure your case is manageable”

The registration for the DDMA AI Hackathon is open! Ambitious companies can now register their teams to compete and show the world they are an authority in the field on AI. How do you prepare yourself and your team? And what can it ultimately bring…
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Artificial Intelligence
Nieuws |

Do the DDMA Maturity Test

The DDMA AI Maturity Test has been newly improved! Do the test now to check how far advanced you are in your set-up of artificial intelligence and receive hands-on advice and recommendations to take AI within your organisation to the next level.
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Conversion Rate Optimisation
Artikel |

Joshua Kreuger, DPG Media: ‘We do several hundreds experiments a year across multiple teams’

Joshua Kreuger, program manager CRO Circulation at DPG Media and part of the DDMA CRO Taskforce, talks about the steps DPG took to create a culture of experimentation and how our revised DDMA CRO Maturity Test helped them to do this. ‘I knew that we…
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Data, Decisions & Engagement
Artikel |

The future of data is decentralised – marking a significant change

In the data-driven marketing sector, connecting data sources and centralizing data marks an important step towards making optimal use of collected data and providing the best possible service to customers. But according to Springbok’s Jimmy de Vreede, a more open approach with decentralised data is…
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Data, Decisions & Engagement
Artikel |

Get the most out of your marketing technology: 6 guidelines for achieving a suitable MarTech stack

For customer-oriented services, it is essential to know and understand the customer well in order to communicate in a relevant and personal way. For this the use of marketing technology (MarTech) to process data and an agile, collaborative way of working are crucial, not to…