Kennisbank

The collaboration between the maternity care organization Naviva Kraamzorg, marketing partner SOLVM, and technology partner Spotler clearly demonstrates that email can be a powerful communication channel—if done correctly. The three organizations developed various personalized, data-driven email journeys, resulting in greater engagement, higher customer appreciation, and…

“Let’s grow by attracting as many new leads as possible. The more, the better!”. Does this sound familiar? It’s a common mindset in business. And sure—it makes sense at first glance. But in reality, a big mailing list doesn’t always mean big results, as well…

Accessible emails: essential, not optional. Imagine opening an email and seeing only a blurry image with no explanation. Or trying to click a link that doesn’t work. For millions of people with disabilities, this is a daily reality.

Digital advertising and measurement are evolving fast, driven by privacy centric measures. These driving forces consist of changing legislation, growing awareness for data ethics, privacy enhancing browsers and hardware, developments such as Google’s Privacy Sandbox and data clean room solutions. Also, there are ‘new kids…

Dutch consumers are becoming increasingly aware of their online privacy but still feel they have limited control over their data sharing. This is one of the key findings of the DDMA Privacy Monitor 2025, which for the second time includes in-depth qualitative research in the…

The registration for the Friends of Search Awards 2025 is nearly closing! Ambitious search specialists have until January 31st to enter! But how do you prepare yourself for participation? And what can a Friends of Search Award ultimately bring you? To give a glimpse of…

The registration for the Friends of Search Awards 2025 is nearly closing! Ambitious search specialists have until January 31st to enter! But how do you prepare yourself for participation? And what can a Friends of Search Award ultimately bring you? To give a glimpse of…

The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the fourth edition of our staple International Email Benchmark, an independent and interactive dashboard, which provides cross border insights based…

Despite the fact that AI is on everyone’s lips, the Data-Driven Marketing Survey (DDMO) 2024 reveals that AI is not yet widely applied within the marketing sector: 1 in 4 organizations regularly apply AI, especially for content creation (25%), digital marketing (27%) and campaign automation…

The way marketing effectiveness is measured has changed drastically compared to the past. As we move toward a future where marketing investments and their returns increasingly depend on privacy-focused solutions, marketers will need to find new ways to bridge data gaps and understand consumer behavior.…