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2024 is another year in which the letters “A” and “I” are on the tips of everyone’s tongues. The emergence of AI is impacting digital analysts as well, but the ultimate course of this revolution is unclear. When discussing changes in the analytics landscape, it’s…

In today’s fast-paced digital world, real-time data is transforming how businesses operate, enhancing customer experiences, driving marketing success, and building trust. This dynamic data enables companies across various industries to immediately respond to customer behaviors and market changes, creating a competitive edge. Let’s explore how…

Building and maintaining a strong self-serve analytics program is essential for top-performing companies. But not all businesses make it a priority. In conjunction with Women in Analytics, Amplitude hosted a three-part webinar series to tackle that issue and other challenges:

As Experimentation Heroes 2024 approaches, we continue our series by interviewing experts in the field who exemplify what it means to be a true Experimentation Hero. Today, we have a conversation with Daan van Vliet, who recently joined Alleo in a growth-focused role.

Did you happen to see the Netflix documentary about Fyre, the once in a lifetime luxury music festival in the Bahamas? In case you missed it, the overhyped festival, a supposed mix between Coachella and Burning Man, ended up becoming “The Greatest Party That Never…

As you prepare for entry in the Experimentation Heroes 2024, it’s crucial to showcase not just the outcomes of your tests but the thoughtfulness, creativity, and impact behind them. The tips and takeaways provided below are designed to help you craft a compelling narrative that…

As we approach Experimentation Heroes 2024, we are interviewing several specialists in experimentation who exemplify the qualities of an actual Experimentation Hero. First up: Simonluca Definis.

In the dynamic world of digital marketing, Claro Carwash has positioned itself as a leading player in the Benelux carwash industry. The company’s ambition is clear: to become the premium carwash service provider in the region. To achieve this, Claro Carwash has partnered with 100procent…

Neleman wijnen, a leading producer of organic wines, has experienced impressive growth since its founding in 2014 by Derrick Neleman. The company is committed to sustainability and social responsibility, which is reflected in their motto: “Together we drink the world more beautifully.” These core values…

In the rapidly evolving world of digital marketing, brands are constantly competing for consumers’ attention. With hundreds of emails flooding inboxes daily, it’s crucial to stand out and remain relevant. By integrating interactive elements into emails, simple newsletters are transformed into dynamic mini-websites that capture…