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Amnesty | How a bold idea resulted in extra members

It’s almost time for this year’s edition of the EMAS Battle of the Agencies, but we’re taking a moment to look back at our winning case from last year. Curious about how we did this for Amnesty International? Read it here!
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The Google & Yahoo Requirements and BIMI: Where email security and email marketers meet.

Ever since Google and Yahoo announced their new requirements for email senders, they have been the talk of the town. In addition, they also act a bit as a connector between worlds that otherwise are so far apart.
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The Evolution of Digital Communication: From the SPAM Era to AI Agents

“Guys, it’s almost three o’clock, we’re about to send out the emails!” This was a very common phrase at the organisation where I worked back in the 1990s. Every day at three o’clock, the system administrator would connect to the internet via a 28k8 modem…
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The Loyalty Journey: From One-Time Purchase to Fans for Life

Loyalty is often seen as a phase in the customer journey, but if you really want to approach it well, you should consider loyalty as a separate journey. This journey requires a new strategy. Your data and technology need to be in order, and you…
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Artificial Intelligence Search
Interview |

Interview Aleyda Solis (Orainti) | The (dis)advantages of Search Engine Experience

‘Search Generative Experience’ (SGE) is poised to be a game changer. How will it affect organizations? What are its (dis)advantages? We’re thrilled that Aleyda will be speaking about this at Friends of Search 2024 in Amsterdam this year. We got the chance to talk with…
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Search
Interview |

Exploring the PPC Journey with Navah Hopkins: A Friends of Search Interview

In this interview with Navah Hopkins, a well-known expert in the PPC industry, we delve into the strategic decisions and data-centric insights that have shaped her career in search engine advertising. From her early days in marketing to her current role as a thought leader…
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Search
Nieuws |

Here are some of our top picks from the Friends of Search line-up

With less than a month left, we’re officially counting down the days to Friends of Search 2024 on March 2024! To help you plan your itinerary, Friends of Search crew members Eduard Blacquière and Mark Grasmayer reveal their top picks from this year’s exhilarating line-up…
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Call for participation opens for 3rd edition of GDMA’s International Email Benchmark

2023 was another big year for email marketers. Following on the success of the second edition, the Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the third edition of…
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Digital Analytics
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From cookies to validation: 11 Insights about the current state of digital analytics

Digital analytics is a rapidly evolving field, influenced by numerous external factors. Proving the worth of digital analytics remains a formidable task, particularly in uncertain circumstances or in the age of a cookieless internet. These topics were explored in depth during a DDMA Elite session…
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Experimentation & Optimisation
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Optimization vs Personalization: How They Differ, Can Collaborate, and Learn from Each Other

While website optimization, achieved through A/B testing and various research methods, represents a more commonly practiced approach, personalization is still emerging. We definitely see more companies embracing Conversion Rate Optimization (CRO), testing and research. But in terms of personalization, it’s safe to say that most…