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Artificial Intelligence Conversational AI
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Generative AI and Large Language Models Explained: What are they and how do they work

It is one of the hottest topics in the marketing sector: Generative AI and Large Language Models (LLMs). Much has already been said about it, but the developments are happening so rapidly that an update on the current state of affairs is definitely warranted. What…
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GDMA International Email Benchmark: country specific perspectives of email performance on international level

Last year, the Dutch Association for data & marketing (DDMA) and the Global Data & Marketing Alliance (GDMA) joined forces with local DMAs and Email Service Providers (ESPs) across the world to create the very-first International Email Benchmark. Recently, the DDMA and GDMA hosted a…
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Creative
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DDMA Creative Mixer | 30 November 2022 | Case: Google

How can brands create inclusive marketing while still feeling authentic? Pia Ghosh shed light on this during our DDMA Creative Mixer on November 30 ’22. She gave us the insights and learnings to help us make more inclusive creative choices by exploring subtle biases and…
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Creative
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DDMA Creative Mixer | 30 November 2022 | Case: Mastercard

On November 30, creative experts came together to talk about data-driven inclusion. One of our guests was Boris Helleman, Lead Pride BRG Netherlands at Mastercard, and he talked about the struggle many transgender and non-binary have with the name on their credit or debit card…
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Creative
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DDMA Creative Mixer | 30 November 2022 | Case: We Are Pi

On November 30, creative experts came together to talk about data-driven inclusion. One of our guests was Alex Bennet Grant, founder & CEO at We Are Pi, and talked about how they used cultural research to open up the outdoor industry by giving it a…
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Search
Interview |

Beth Quigley (Wolfgang Digital): ‘The reduced control marketers have because of AI is not necessarily a negative change’

None other than Beth Quigley, Head of Growth at Wolfgang Digital, will be speaking at Friends of Search Fest 2023 on March 23 in Amsterdam. We got the chance to talk with her beforehand about the agency she works at, the increasing use of AI,…
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Search
Interview |

Marco Frighetto (Booster Box): It’s critical to collect and work with CRM data, or first-party data more generally.

The shift to collecting and working with first-party has been a significant change in the world of PPC management, according to Marco Frighetto, Head of MarTech at Booster Box and one of this year’s speakers at Friends of Search Fest 2023. In this interview Marco…
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DDMA Search
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Here are some of our top picks from the Friends of Search line-up

With less than a month left, we’re officially counting down the days to Friends of Search Fest 2023 on March 2023! To help you plan your itinerary, Friends of Search crew members Eduard Blacquière and Danny van Schooten reveal their top picks from this year’s…
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AVG Data-ethiek DDMA Legal
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DDMA Privacy Monitor 2023: Consumers increasingly willing to share data despite concerns about privacy remain considerable

The concerns about online privacy among Dutch consumers are just as considerable as they were 4 years ago: 2 out of 3 Dutch people (64%) are worried about this, to varying degrees. However, there has been a greater willingness to share personal data, especially among…
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Artificial Intelligence Conversational AI Conversion Rate Optimisation Creative
Artikel |

2023’s biggest trends in data-driven marketing according to the DDMA committees

What developments will significantly change the work of marketers, lawyers and data specialists in 2023? What innovations can’t be missed? What kind of investments are necessary during economic slowdowns? As every year, the DDMA committees list the biggest trends in data-driven marketing for the new…