Spring naar content
Filters:
Sorteer op:
Lees meer
AVG Data-ethiek DDMA Legal
Onderzoek |

DDMA Privacy Monitor 2023: Consumers increasingly willing to share data despite concerns about privacy remain considerable

The concerns about online privacy among Dutch consumers are just as considerable as they were 4 years ago: 2 out of 3 Dutch people (64%) are worried about this, to varying degrees. However, there has been a greater willingness to share personal data, especially among…
Lees meer
Artificial Intelligence Conversational AI Conversion Rate Optimisation Creative
Artikel |

2023’s biggest trends in data-driven marketing according to the DDMA committees

What developments will significantly change the work of marketers, lawyers and data specialists in 2023? What innovations can’t be missed? What kind of investments are necessary during economic slowdowns? As every year, the DDMA committees list the biggest trends in data-driven marketing for the new…
Lees meer
Search
Interview |

Demian Bake (Vandentop Tuinhout): ‘Clearly make the connection between different data points in writing your case’

Only two weeks left until registration for the Friends of Search Awards closes. Ambitious search specialists have until February 17th to submit their cases. To gain insight on what participating in the awards can bring, we interviewed Demian Bake, Digital Marketing Manager at Vandentop Tuinhout,…
Lees meer
Search
Interview |

Barry Adams (Polemic Digital): News publishers really need to double down on what makes them unique in terms of their journalistic output

As a news publisher it can be hard to protect your website from the effects of Google algorithm updates. In this interview, Barry Adams, Independent SEO Consultant (Polemic Digital), Co-founder of the News & Editorial SEO Summit and a four-time speaker at Friends of Search,…
Lees meer
DDMA
Nieuws |

Director General Diana Janssen is leaving DDMA

Director Diana Janssen will be leaving DDMA, the Data-Driven Marketing Association, after 17 years. As from March 1st she will start as the director of the Association of Dutch Designers (BNO).
Lees meer
DDMA E-mail
Onderzoek |

NEW: First-of-its-kind International Email Benchmark delves into latest trends in email marketing

For many organisations, email is the primary channel to communicate with consumers in a personal and relevant way. But email is also a field that is highly subject to change, partly due to technological developments, shifts in consumer behaviour and restrictions from legislators. To tackle…
Lees meer
Legal Nudging
Legal documentatie |

Template: Decision nudging framework in online marketing

Persuasion is something that has been with us throughout time. Nudging is the enticement of a consumer towards making a certain choice or purchase. As a rule, consumers are not aware they’re being persuaded, which can cause them to make choices they didn’t really want…
Lees meer
Data, Decisions & Engagement DDMA
Onderzoek |

Data-Driven Marketing Survey 2022: Only 2 in 5 organisations base marketing on data & insights

The majority of Dutch organisations (62%) have indicated that they genuinely put their customers first and act accordingly. This was revealed by the Data-Driven Marketing Survey (DDMO) 2022 conducted by the industry association DDMA, for which 420 Dutch people employed in the marketing sector were…
Lees meer
Digital Analytics
Artikel |

The Shift in Online Data Collection

Our view on data and its governance has shifted over the recent years, and it is different from what we were used to, with privacy being the main driver of this shift. The time of placing cookies and saving (personal) data without clear communication and…
Lees meer
Conversion Rate Optimisation
Artikel |

How to build a successful optimization program? This is how you do it

Building a successful optimization program is the holy grail for many companies. ‘It depends on careful planning, implementation, and measurement’, according to Maarten Plokker, Managing Director at SiteSpect Europe (Sponsor of the DDMA Dutch CRO Awards 2022). Easy to say, you might point out. How…