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As we approach Experimentation Heroes 2024, we are interviewing several specialists in experimentation who exemplify the qualities of an actual Experimentation Hero. First up: Simonluca Definis.

In the dynamic world of digital marketing, Claro Carwash has positioned itself as a leading player in the Benelux carwash industry. The company’s ambition is clear: to become the premium carwash service provider in the region. To achieve this, Claro Carwash has partnered with 100procent…

Neleman wijnen, a leading producer of organic wines, has experienced impressive growth since its founding in 2014 by Derrick Neleman. The company is committed to sustainability and social responsibility, which is reflected in their motto: “Together we drink the world more beautifully.” These core values…

In the rapidly evolving world of digital marketing, brands are constantly competing for consumers’ attention. With hundreds of emails flooding inboxes daily, it’s crucial to stand out and remain relevant. By integrating interactive elements into emails, simple newsletters are transformed into dynamic mini-websites that capture…

As marketers, we’re familiar with the classic marketing channels. Email, PPC, SEO, social media, even SMS. But, what about WhatsApp…? WhatsApp isn’t just a personal messaging app, it also boasts marketing automation functionality which is perfect for businesses to communicate and engage with their audience. In…

You may have seen them: interactive emails. They are the most engaging type of emails we can produce tech-wise. But… somehow, somewhere, something makes that these are more rare than a horse dressed as a unicorn in a yellow striped suit. We are here to…

In today’s hyper-connected world, customers expect a seamless experience, whether they are shopping online from their couch or visiting a brand’s physical retail location. However, creating a cohesive omnichannel experience is easier said than done. One powerful tool that retailers are leveraging to bridge the…

The Global Data & Marketing Alliance (GDMA) and the Dutch Data & Marketing Association (DDMA) are proud to present the third and latest edition of the GDMA International Email Benchmark. This year’s edition is even more comprehensive and international, featuring 5 million email campaigns (2023:…

If there is one marketing trend we can be sure will continue to dominate, it’s AI tools for content creation and distribution. Within one week of its launch on 30th November 2022, OpenAI’s Chat GPT crossed one million users, a trajectory that is only going…

Marketers often rely on open-and click rates for quick campaign performance evaluations. Yet these metrics have long been known to be inaccurate. We often believe that things on the internet improve over time. That is not the case with email metrics – they are getting…