Kennisbank

Although more stringent legislation and cookie policy from web browsers are increasingly restricting marketing activities, only half (55%) of the data-driven marketing sector is expecting to be taking action in the coming year to continue those same marketing activities. This is evident from the 2022…

As a payment processing company, Adyen has been working with a lot of sensitive data since its origin. Accordingly, Adyen has treated data very carefully in a secure way, Melody Barlage, Product Manager of Business Intelligence at Adyen, explains. The same goes for the, maybe…

April Mullen describes herself as an email geek with experience on both brand and agency sides. In 2016 she co-founded Women of Email, a professional network with 6,000 members aimed at promoting leadership among women within the email marketing niche. April would have spoken on…

In the world of SEO, SEO reporting is one of the most overlooked tasks, Aleyda Solis (Orianti) claims. A remarkable fact, since good SEO reporting has a high positive impact on SEO process success. We’re thrilled that Aleyda will be speaking about SEO reporting at…

In PPC circles Mike Ryan is a name that is mentioned often. Not surprising since Mike, Head of Marketing at Smarter Ecommerce GmbH, is a fervent blogger and has a PPC podcast under his name. Naturally, we’re very excited to welcome him at this year’s…

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Natalia Vasilyeva (Anzu.io) was one of our guests and talked about how games are a natural entry point to…

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Rozalinde Kriens (PepsiCo) and David Robustelli (Capitola.Social) were two of our guests and gave tis and learnings from their…

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Watch the full recording below.

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Otto Esser (The HEINEKEN Company) was one of our guests and talked about the experience of launching their new…

According to Lily Ray (Amsive Digital) ‘any SEO who hasn’t jumped onto the E-A-T wave is not paying close enough attention to what Google has been up to in recent years.’ A bold a bold statement, but true if you believe ‘E-A-T should serve as…