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Cookies Data, Decisions & Engagement DDMA Digital Analytics
Onderzoek |

At least half the marketing sector will not be taking steps in the coming year to prepare for a marketing world without cookies.

Although more stringent legislation and cookie policy from web browsers are increasingly restricting marketing activities, only half (55%) of the data-driven marketing sector is expecting to be taking action in the coming year to continue those same marketing activities. This is evident from the 2022…
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Data, Decisions & Engagement DDMA Digital Analytics Digital Marketing Transformation
Interview |

Facilitating Data-Driven Decision Making at Adyen | With Melody Barlage

As a payment processing company, Adyen has been working with a lot of sensitive data since its origin. Accordingly, Adyen has treated data very carefully in a secure way, Melody Barlage, Product Manager of Business Intelligence at Adyen, explains. The same goes for the, maybe…
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E-mail
Interview |

April Mullen (Women of Email & SparkPost, a MessageBird company): “Email marketers spend so much time on execution but not nearly enough time on strategy”

April Mullen describes herself as an email geek with experience on both brand and agency sides. In 2016 she co-founded Women of Email, a professional network with 6,000 members aimed at promoting leadership among women within the email marketing niche. April would have spoken on…
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Search
Interview |

Aleyda Solis on achieving success with SEO reporting: ‘SEO reporting is one of the most overlooked tasks that tends to have a very high impact on SEO process outcome.’

In the world of SEO, SEO reporting is one of the most overlooked tasks, Aleyda Solis (Orianti) claims. A remarkable fact, since good SEO reporting has a high positive impact on SEO process success. We’re thrilled that Aleyda will be speaking about SEO reporting at…
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Search
Interview |

Mike Ryan (Smarter Ecommerce GmbH): ‘Performance Max will see rapid adoption’

In PPC circles Mike Ryan is a name that is mentioned often. Not surprising since Mike, Head of Marketing at Smarter Ecommerce GmbH, is a fervent blogger and has a PPC podcast under his name. Naturally, we’re very excited to welcome him at this year’s…
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Creative
Case |

DDMA Creative Mixer | 10 May 2022 | Case: Anzu.io

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Natalia Vasilyeva (Anzu.io) was one of our guests and talked about how games are a natural entry point to…
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Creative
Case |

DDMA Creative Mixer | 10 May 2022 | Case: PepsiCo

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Rozalinde Kriens (PepsiCo) and David Robustelli (Capitola.Social) were two of our guests and gave tis and learnings from their…
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Creative
Case |

Watch Recording: DDMA Creative Mixer | 10 May 2022

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Watch the full recording below.
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Creative
Case |

DDMA Creative Mixer | 10 May 2022 | Case: The HEINEKEN Company

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Otto Esser (The HEINEKEN Company) was one of our guests and talked about the experience of launching their new…
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Search
Interview |

Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’

According to Lily Ray (Amsive Digital) ‘any SEO who hasn’t jumped onto the E-A-T wave is not paying close enough attention to what Google has been up to in recent years.’ A bold a bold statement, but true if you believe ‘E-A-T should serve as…