Kennisbank

The registration for the Friends of Search Awards 2025 is nearly closing! Ambitious search specialists have until January 31st to enter! But how do you prepare yourself for participation? And what can a Friends of Search Award ultimately bring you? To give a glimpse of…

The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the fourth edition of our staple International Email Benchmark, an independent and interactive dashboard, which provides cross border insights based…

Despite the fact that AI is on everyone’s lips, the Data-Driven Marketing Survey (DDMO) 2024 reveals that AI is not yet widely applied within the marketing sector: 1 in 4 organizations regularly apply AI, especially for content creation (25%), digital marketing (27%) and campaign automation…

The way marketing effectiveness is measured has changed drastically compared to the past. As we move toward a future where marketing investments and their returns increasingly depend on privacy-focused solutions, marketers will need to find new ways to bridge data gaps and understand consumer behavior.…

Paying sufficient attention to employees remains one of the most important topics for the future of the marketing profession; not only the (further) development of skills, but also attention to the individual characteristics of employees. Locating and retaining suitable employees remains a point of attention.…

The availability, quality and application of data often remains under-utilized within the marketing sector in the Netherlands. This is evident from the 2024 Data-Driven Marketing Study (DDMO): an annual report of the marketing sector in the Netherlands, conducted by the industry association DDMA.

Creating a truly customer-centric marketing strategy hinges on understanding customers deeply enough to meet their needs proactively. This level of understanding requires a comprehensive, accurate, and unified view of each customer, known as the “Golden Customer Record.”

Do you usually consult your legal department when developing a strategy for experimentation, but would you also like an overview of some key legal considerations yourself? What rules apply to cookie banners, default settings, automatic clicking behavior, and personalization? This article outlines important factors to…

Despite all the technological developments, staff/workers and the organizational and learning capacity of organizations remain the greatest challenges for data-driven working. This was revealed by the 2024 (DDMO) Data-Driven Marketing Study: an annual survey of the marketing sector in the Netherlands by the industry association…

Data quality still forms one of the greatest challenges within data-driven marketing. It also has a prohibitive effect on the use of more complex AI applications, thereby exposing a fundamental problem. This has been revealed by the Data-Driven Marketing Study (DDMO), an annual survey of…