Kennisbank

At Friends of Search 2026, Jono Alderson challenges one of digital marketing’s most persistent assumptions: that clicks equal value. In his session, “Measuring What Matters: Clicks Don’t Count,” he argues that much of what we have long treated as performance measurement rests on fragile foundations.…

A well-prepared product feed is crucial for maximising performance during high-demand periods like holiday sales or major promotional campaigns. This checklist helps ensure your feed is optimised for visibility, efficiency, and conversion.

A significant proportion of the Dutch population is working to reduce their digital media use. 35% of the Dutch population wants to reduce their digital media use or is already doing so. Among young people (Gen Z and Millennials Y), this figure even rises to…

Waarom blijf je terugkomen naar die ene koffiezaak, ook al is er een goedkopere om de hoek? Het is niet de spaarpas. Het is niet de korting. Het is hoe ze je naam kennen, hoe je je voelt als je binnenstapt. Dat is geen toeval,…

The DDMA Social Advertising Benchmark 2025 shows that Dutch advertisers are increasingly focusing on conversions and a broader platform mix. Reddit continues to grow steadily, and TikTok gains market share at the expense of Meta—although the pace and dynamics vary greatly by industry. LinkedIn has…

AI was already a hot topic in previous years, but in 2025 it is rapidly becoming the most used term in digital marketing. How to leverage the power of AI seems to be on everyone’s mind, however really translating a good idea into an actionable…

With experimentation becoming a given in today’s digital landscape, the real question is no longer whether organisations should experiment, but how they can make it an integral part of their business across marketing, sales, product, and even IT. Added to that is the rise of…

Personalisation has evolved from a marketing buzzword into a key differentiator in competitive industries like travel. Speaking directly to customer needs — at scale and in real time — is no longer a luxury but a necessity.

We often talk about data as a source of truth, a strategic asset, or the new oil. But according to Rasmussen, that narrative misses the point. “The biggest myth in analytics is that more data equals more success. It doesn’t,” they say. “Success only comes…

In a data-driven world, NGOs face a different reality than commercial organisations. Instead of selling products or services, they build communities, foster trust, and strive for long-term social impact. But how do data, privacy, and digital innovation play a role in this mission?