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Digital analytics is a rapidly evolving field, influenced by numerous external factors. Proving the worth of digital analytics remains a formidable task, particularly in uncertain circumstances or in the age of a cookieless internet. These topics were explored in depth during a DDMA Elite session…

While website optimization, achieved through A/B testing and various research methods, represents a more commonly practiced approach, personalization is still emerging. We definitely see more companies embracing Conversion Rate Optimization (CRO), testing and research. But in terms of personalization, it’s safe to say that most…

One of the largest obstacles when expanding experimentation programmes and speeding up change is maintaining high experiment programme quality. Especially when working with multiple teams with different maturity levels. To solve this, automation can unlock a lot of opportunities for optimizers. In this article, we…

In today’s digital analytics landscape, analysts are navigating a dynamic and challenging terrain. Despite these formidable challenges, the role of analysts has never been more critical. We must rise to the occasion, providing strategic recommendations to our businesses and executing these recommendations with precision. In…

It is probably the biggest nightmare for online professionals, decision makers and data analysts: unreliable and incomplete data.

Data has always been an invaluable asset, and this won’t change in the foreseeable future. On the contrary, due to the many developments in the online world, data is becoming even more indispensable. In today’s world, collecting data first-party is becoming an industry standard, which…

In today’s fast-paced, digital landscape, individuals may encounter up to 10,000 brand interactions per day. Many of these claim to be personally dedicated to you. But in the end, how many of those encounters can you truly remember? Brands are fighting for your attention and…

The realm of experimentation is one of constant evolution, marked by a multitude of influences, perspectives, and advancements. From navigating the challenges of procuring reliable data despite increasingly stringent privacy regulations, to major corporations relinquishing their foothold in experimentation ventures – these factors collectively create…

Measuring metrics and establishing marketing benchmarks are crucial for enhancing performance and comprehending return on investment (ROI). Nonetheless, more than 47% of email marketers report that measuring performance ranks among their foremost challenges. This underscores the significance of benchmarks even further.

Have you conducted a brilliant experiment (or a series of experiments) with a carefully thought-out design and impressive results? Then you deserve recognition for your work. Perhaps Experimentation Heroes ’23 is the perfect opportunity for you. During this event, a select group of experimentation specialists…