Kennisbank

‘Search Generative Experience’ (SGE) is poised to be a game changer. How will it affect organizations? What are its (dis)advantages? We’re thrilled that Aleyda will be speaking about this at Friends of Search 2024 in Amsterdam this year. We got the chance to talk with…

In this interview with Navah Hopkins, a well-known expert in the PPC industry, we delve into the strategic decisions and data-centric insights that have shaped her career in search engine advertising. From her early days in marketing to her current role as a thought leader…

With less than a month left, we’re officially counting down the days to Friends of Search 2024 on March 2024! To help you plan your itinerary, Friends of Search crew members Eduard Blacquière and Mark Grasmayer reveal their top picks from this year’s exhilarating line-up…

2023 was another big year for email marketers. Following on the success of the second edition, the Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the third edition of…

Digital analytics is a rapidly evolving field, influenced by numerous external factors. Proving the worth of digital analytics remains a formidable task, particularly in uncertain circumstances or in the age of a cookieless internet. These topics were explored in depth during a DDMA Elite session…

While website optimization, achieved through A/B testing and various research methods, represents a more commonly practiced approach, personalization is still emerging. We definitely see more companies embracing Conversion Rate Optimization (CRO), testing and research. But in terms of personalization, it’s safe to say that most…

One of the largest obstacles when expanding experimentation programmes and speeding up change is maintaining high experiment programme quality. Especially when working with multiple teams with different maturity levels. To solve this, automation can unlock a lot of opportunities for optimizers. In this article, we…

In today’s digital analytics landscape, analysts are navigating a dynamic and challenging terrain. Despite these formidable challenges, the role of analysts has never been more critical. We must rise to the occasion, providing strategic recommendations to our businesses and executing these recommendations with precision. In…

It is probably the biggest nightmare for online professionals, decision makers and data analysts: unreliable and incomplete data.

Data has always been an invaluable asset, and this won’t change in the foreseeable future. On the contrary, due to the many developments in the online world, data is becoming even more indispensable. In today’s world, collecting data first-party is becoming an industry standard, which…