Kennisbank

Tijdens de DDMA Email Marketing Automation Summit (EMAS) zijn vandaag de winnaars van de EMAS Awards 2026 bekendgemaakt. Harman EMEA Consumer Lifestyle Division (JBL) won de award voor Email Marketing Automation Excellence, Eveline van Hal van bol werd uitgeroepen tot Young Talent of the Year…

How do marketing teams use AI in emails? It’s mostly about subject lines, copy, and sometimes images. Well, it’s a great starting point that saves time, but it introduces the next problem: Your headlines, CTA copy, or imagery may be decent, but does AI see…

How email marketers automate smarter: 8 proven campaign types, 7 real-world examples, and practical steps to build your own strategy.

DDMA heeft in het voorjaar van 2026 opnieuw een aandeel geleverd in ’s werelds grootste e-mailmarketing-onderzoek. Nederlandse e-mailmarketing laat in 2025 een redelijk stabiel beeld zien, hoewel de verzendstrategie verandert. Uit de GDMA International Email Benchmark 2026 blijkt dat marketeers e-mailcampagnes steeds vaker spreiden over…

When it comes to email marketing, it’s easy to get distracted by the latest trends, shiny tools, and best practice checklists. But according to Beth “Queen of CRM” O’Malley, Founder of Astral Digital, the real problem starts much deeper.

Let’s start with a simple premise: What if the future of email marketing isn’t about sending more emails, but about sending fewer, better ones? In a world of cluttered inboxes, the real challenge isn’t just getting your email opened, it’s getting it noticed at all.…

Your biggest competitor in the inbox is no longer the brand below your email. It is your customer’s AI assistant. Apple Intelligence summaries are part of the default Mail experience on supported iOS devices. Gmail’s Gemini pre-reads messages and offers its own one-line digest. Outlook…

Kempinski Hotels is Europe’s oldest luxury hotel group, operating in more than 75 hotels and residences across the globe. Notable properties include Çırağan Palace in Istanbul, the Grand Hotel des Bains in St. Moritz, and Hotel Adlon in Berlin. Kempinski Hotels’ portfolio encompasses historic landmark…

Email remains one of marketing’s most trusted and effective channels. Yet new large-scale research reveals a striking gap between how strongly organisations believe in email and how rigorously they prove its business impact. The challenge for 2026 is no longer whether email works, but whether…

Afgelopen donderdag 23 april organiseerde DDMA een Young Talent Meetup rondom e-mailmarketing en automation. Met zo’n 25 deelnemers – veelal jonge professionals van zowel klant- als bureauzijde – precies genoeg voor een vol zaaltje op het DDMA-hoofdkwartier in Amsterdam. De sfeer was open, de vragen…