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Digital Analytics
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Navigating the evolving digital marketing landscape
2024 is another year in which the letters “A” and “I” are on the tips of everyone’s tongues. The emergence of AI is impacting digital analysts as well, but the…
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DDMA verwelkomt TikTok als kennispartner
We zijn verheugd om aan te kondigen dat we TikTok als kennispartner mogen verwelkomen. Met onze leden en kennispartners zetten we ons in om onze sector nog verder te professionaliseren.…
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Key Pillars for Modern Measurement
As someone who grew up in Germany, I am very familiar with the obsession of people for accuracy and good manners in quoting (see the quote below). Goethe’s proverb “One…