DDMA Whitepaper – The Brilliant Basics of Social Media Advertising
Download (2,56 MB)This white paper will guide you through the best practices—the Brilliant Basics—for advertising across the major social platforms. By understanding the nature and nuances of each platform, marketers are able to create and execute effective campaigns that deliver engaging content and resonate with users. Whether it’s from tapping into the creative potential of reels on Meta, or leveraging the interactive features of Snapchat, this guide will provide the knowledge needed to navigate the ever-evolving world of social media advertising.
Brilliant Basics from Meta, Pinterest, Snapchat, Twitter, LinkedIn, and TikTok
The chapters in this whitepaper will each delve into the Brilliant Basics of a specific platform, giving you a deeper understanding and overview of the ad formats you can use, including creative recommendations, and technical specifications you’ll need to set your campaigns up for success. The platforms included are: Meta (Instagram & Facebook), TikTok, Snapchat, Reddit, Pinterest, LinkedIn. Equipped with this end-to-end overview, you will be able to create compelling campaigns tailored to the unique dynamics of each social media channel.
Larissa van Haasteren, Head of Social bij iO and member of the DDMA Social Media Committee: This white paper contains essential information into a single overview, filling a knowledge gap that previously existed. Until now, an overview like this has been missing. We created this document to provide practical tools to enhance briefings and bridge the gap between clients and agencies. Additionally, it includes tips and tricks from our committee to further support advertising strategies. We hope you’ll find it helpful and informative.
Sander Peterse
Jos Majoor
Anouk Kramer
Bianca Bergshoeff
Cesar Swart
Joris Mulders
Dionne van Dijk
Michael Lindhout
Larissa van Haasteren
Bob Younge
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