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Experimentation & Optimisation
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The bottleneck in customer feedback just moved
You have probably sat through more quarterly feedback reviews than you care to count, watching a room nod along to insights that were already months out of date by the…
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Data, Decisions & Engagement
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Nieuwe gezichten in de DDMA Commissies Experimentation & Optimisation, Social media, Fieldmarketing en Data, Decisions & Engagement
De DDMA Commissies Experimentation & Optimisation, Social Media, Fieldmarketing en Data, Decisions & Engagement verwelkomen vier nieuwe leden: Nick Schaperkotter (NRC), Chiara Meijer (PostNL), Sylvie Wienk (HI Connect) en Tjaard…
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Experimentation & Optimisation
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Eight cases, three awards: Experimentation Heroes 2026 nominees announced
The nominees for DDMA Experimentation Heroes 2026 have been announced. Eight cases from OHRA, DPG Media, Centraal Beheer, JBL, ANWB, Achmea and Univé are competing for an award this year.…