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Experimentation Hero in Focus: Timo Stegeman – From isolated tests to working in themes
Our next Experimentation Hero in our interview series is Timo Stegeman. Since February, Timo has been working at Heineken as a freelance specialist in Product Discovery and Research. He deliberately…
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Data, Decisions & Engagement
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De grootste legal misvattingen over adverteren op social platformen
Adverteren op platformen zoals Meta en TikTok roept bij veel legal-afdelingen direct alarmbellen op. Terecht, want als marketeer ben je verantwoordelijk voor het zorgvuldig omgaan met persoonsgegevens, ook als je…
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E-mail
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Making sense of messy data: How organisations can turn disconnected streams into real customer value with a CDP
Like many cultural venues and entertainment organisations, theatres, museums, and music halls often sit on a wealth of customer data – ticketing, website analytics, email engagement, surveys – but much…