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Creative
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DDMA Creative Mixer | 30 November 2022 | Case: Google

How can brands create inclusive marketing while still feeling authentic? Pia Ghosh shed light on this during our DDMA Creative Mixer on November 30 ’22. She gave us the insights and learnings to help us make more inclusive creative choices by exploring subtle biases and…
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Creative
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DDMA Creative Mixer | 30 November 2022 | Case: Mastercard

On November 30, creative experts came together to talk about data-driven inclusion. One of our guests was Boris Helleman, Lead Pride BRG Netherlands at Mastercard, and he talked about the struggle many transgender and non-binary have with the name on their credit or debit card…
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DDMA Creative Mixer | 30 November 2022 | Case: We Are Pi

On November 30, creative experts came together to talk about data-driven inclusion. One of our guests was Alex Bennet Grant, founder & CEO at We Are Pi, and talked about how they used cultural research to open up the outdoor industry by giving it a…
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Conversational AI Creative DDMA Digital Analytics
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Nieuwe leden voor de DDMA Commissies Creative, Digital Analytics en Conversational AI

De DDMA Commissies Creative, Digital Analytics en Conversational AI krijgen versterking. Selma van Staveren, Manager Marketing bij Portbase, Anouk Erens, Interim Data Analist bij T-Mobile Nederland, en Guido Jongen, Digital Human Evangelist bij Virtually Human, treden per direct toe tot een van de Commissies.
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Artificial Intelligence Conversational AI Creative Data, Decisions & Engagement
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De grootste trends in data-driven marketing voor 2023 (volgens de commissies van DDMA)

Welke ontwikkelingen gaan ervoor zorgen dat jouw werk als marketeer, jurist of dataspecialist in 2023 ingrijpend gaat veranderen? Welke innovaties mag jij echt niet missen? Waar moet je juist wel in investeren als het economisch even minder gaat? Zoals elk jaar zetten de DDMA-commissies de…
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Artificial Intelligence Conversational AI Creative Data, Decisions & Engagement
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2023’s biggest trends in data-driven marketing according to the DDMA committees

What developments will significantly change the work of marketers, lawyers and data specialists in 2023? What innovations can’t be missed? What kind of investments are necessary during economic slowdowns? As every year, the DDMA committees list the biggest trends in data-driven marketing for the new…
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Watch Recording: DDMA Creative Mixer | 10 May 2022

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Watch the full recording below.
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Creative
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DDMA Creative Mixer | 10 May 2022 | Case: Anzu.io

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Natalia Vasilyeva (Anzu.io) was one of our guests and talked about how games are a natural entry point to…
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DDMA Creative Mixer | 10 May 2022 | Case: PepsiCo

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Rozalinde Kriens (PepsiCo) and David Robustelli (Capitola.Social) were two of our guests and gave tis and learnings from their…
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DDMA Creative Mixer | 10 May 2022 | Case: The HEINEKEN Company

On May 10, creative experts from brands, agencies and universities came together to talk about the hot and happening Metaverse, during a special DDMA Creative Mixer. Otto Esser (The HEINEKEN Company) was one of our guests and talked about the experience of launching their new…