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In addition, ticket sales are officially open. For the first time, early-bird tickets are available, offering a discount to those who secure their spot in advance. Tickets can be purchased through the website. 

Get your Early Bird Ticket
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DDMA Experimentation Heroes: What to Expect 

This year’s event will take place at The Social Hub Amsterdam City and will once again be fully conducted in English. The program is divided across three rooms, each focusing on a dedicated theme. Visitors can tailor their experience by choosing the case sessions most relevant to their interests. Expect a full day of real-world experiments, concrete results, and honest insights — including what didn’t work. 

The Categories 

  • Conversion: Celebrating outstanding A/B testing and CRO results. 
  • Experimentation Culture: Recognizing organizations that embed experimentation deeply into their teams and processes. 
  • Beyond Web: Formerly known as Omnichannel, this category focuses on experiments that aim to optimise beyond the scope of websites. 

Jury Panel & Previous Winners 

The 2025 jury consists of respected names in the field: Lucia van de Brink (IncreaseConversionRate.com), Cameron van Uytrecht (Insight ProdX), Jorden Lentze (Booking.com), Melle Moorman (The Sunweb Group) and Arnout van Scherpenzeel (MyWheels). Just like last year, the jury will assess every phase of the optimization process — from hypothesis and setup to execution and outcomes. 

In 2024, winners included Primera (Conversion), NS International (Experimentation Culture), and KLM (Beyond Web). 

About DDMA Experimentation Heroes 

DDMA Experimentation Heroes – formerly known as the DDMA Dutch CRO Awards – is the leading annual event celebrating the experimentation mindset in digital marketing. It is an initiative by DDMA, the industry association for data and marketing, and organized by the DDMA Committee Experimentation & Optimization. The 2025 edition takes place on November 6 in The Social Hub Amsterdam City. 

Bob Younge

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