Spring naar content

In addition, ticket sales are officially open. For the first time, early-bird tickets are available, offering a discount to those who secure their spot in advance. Tickets can be purchased through the website. 

DDMA Experimentation Heroes: What to Expect 

This year’s event will take place at The Social Hub Amsterdam City and will once again be fully conducted in English. The program is divided across three rooms, each focusing on a dedicated theme. Visitors can tailor their experience by choosing the case sessions most relevant to their interests. Expect a full day of real-world experiments, concrete results, and honest insights — including what didn’t work. 

The Categories 

  • Conversion: Celebrating outstanding A/B testing and CRO results. 
  • Experimentation Culture: Recognizing organizations that embed experimentation deeply into their teams and processes. 
  • Beyond Web: Formerly known as Omnichannel, this category focuses on experiments that aim to optimise beyond the scope of websites. 

Jury Panel & Previous Winners 

The 2025 jury consists of respected names in the field: Lucia van de Brink (IncreaseConversionRate.com), Cameron van Uytrecht (Insight ProdX), Jorden Lentze (Booking.com), Melle Moorman (The Sunweb Group) and Arnout van Scherpenzeel (MyWheels). Just like last year, the jury will assess every phase of the optimization process — from hypothesis and setup to execution and outcomes. 

In 2024, winners included Primera (Conversion), NS International (Experimentation Culture), and KLM (Beyond Web). 

About DDMA Experimentation Heroes 

DDMA Experimentation Heroes – formerly known as the DDMA Dutch CRO Awards – is the leading annual event celebrating the experimentation mindset in digital marketing. It is an initiative by DDMA, the industry association for data and marketing, and organized by the DDMA Committee Experimentation & Optimization. The 2025 edition takes place on November 6 in The Social Hub Amsterdam City. 

Bob Younge

Voormalig Contentspecialist | DDMA

Ook interessant

Lees meer
Data, Decisions & Engagement |

Marketing als motor van een duurzame revolutie

De klimaatcrisis raakt ons allemaal. Als marketeers bevinden we ons op een unieke positie om het verschil te maken. Maar hoe doe je dat? En wat vraagt het van jou…
Lees meer
AI Act |

AI Impact Assessment voor verantwoord gebruik van AI in marketing

Hoe zorg je dat AI-systemen binnen marketing op een ethische, transparante en juridisch verantwoorde manier wordt ingezet, terwijl je bewust blijft van de mogelijke risico’s?
Lees meer
Creative |

Vacature: lid Commissie Creative (op vrijwilligersbasis)

Ben jij werkzaam in de creatieve hoek van de marketingsector en heb jij interesse om een belangrijke rol te spelen in het vormgeven en verder professionaliseren van het vakgebied in…