Kennisbank

The digital advertising world is in a stalemate between two opposing forces: the growing demand for user privacy and the need for effective, data-driven advertising. Third-party cookies are caught in the middle.

Effective targeting is essential for maximizing return on analytics and advertising investments. Look-alike modeling, a data-driven approach, can increase ROI by up to 30% by identifying high-value prospects more accurately than traditional methods. By analyzing customer data and finding individuals who share similar characteristics with…

Being able to track and collect the data you want from your website is no longer a given. The digital landscape has changed so much, not only on a technical level but also from a legal standpoint. The rules for digital marketing have become tighter…

2024 is another year in which the letters “A” and “I” are on the tips of everyone’s tongues. The emergence of AI is impacting digital analysts as well, but the ultimate course of this revolution is unclear. When discussing changes in the analytics landscape, it’s…

As someone who grew up in Germany, I am very familiar with the obsession of people for accuracy and good manners in quoting (see the quote below). Goethe’s proverb “One only sees what one knows” highlights the importance of having a solid understanding of the…

In today’s fast-paced digital world, real-time data is transforming how businesses operate, enhancing customer experiences, driving marketing success, and building trust. This dynamic data enables companies across various industries to immediately respond to customer behaviors and market changes, creating a competitive edge. Let’s explore how…

Building and maintaining a strong self-serve analytics program is essential for top-performing companies. But not all businesses make it a priority. In conjunction with Women in Analytics, Amplitude hosted a three-part webinar series to tackle that issue and other challenges:

Did you happen to see the Netflix documentary about Fyre, the once in a lifetime luxury music festival in the Bahamas? In case you missed it, the overhyped festival, a supposed mix between Coachella and Burning Man, ended up becoming “The Greatest Party That Never…

DDMA organiseert op 10 oktober 2024 de derde editie van de DDMA Digital Analytics Summit, in B. Amsterdam. Dit evenement is dé plek in Nederland voor kennisuitwisseling en netwerken op het gebied van digitale analytics, waar nationale en internationale experts je bijpraten over de laatste…

Nieuwe bloed binnen onze commissies. Anouk Kramer, social advertising director bij dentsu, Monique Hartvelt-Zwanenburg, omnichannel campaigning specialist bij Odido, en Lex Jacobs, business development bij Blend360, zijn ieder toegetreden tot een van onze commissies.