Kennisbank

De kaartverkoop voor de Digital Analytics Summit 2025 is gestart. Het event vindt plaats op donderdag 9 oktober in B. Amsterdam en is hét jaarlijkse moment waarop digital analytics-professionals in Nederland samenkomen. Tickets zijn nu beschikbaar via digitalanalyticssummit.nl.

Dutch consumers are becoming increasingly aware of their online privacy but still feel they have limited control over their data sharing. This is one of the key findings of the DDMA Privacy Monitor 2025, which for the second time includes in-depth qualitative research in the…

Nederlandse consumenten zijn steeds bewuster van hun online privacy, maar ervaren nog altijd beperkte controle bij het delen van hun data. Dat blijkt uit de DDMA Privacy Monitor 2025, die dit jaar voor de tweede keer bestaat uit verdiepend, kwalitatief onderzoek in de vorm van…

Welke ontwikkelingen gaan ervoor zorgen dat je werk als marketingprofessional, jurist of dataspecialist in 2025 ingrijpend gaat veranderen? Welke innovaties mag je echt niet missen?

The digital advertising world is in a stalemate between two opposing forces: the growing demand for user privacy and the need for effective, data-driven advertising. Third-party cookies are caught in the middle.

Effective targeting is essential for maximizing return on analytics and advertising investments. Look-alike modeling, a data-driven approach, can increase ROI by up to 30% by identifying high-value prospects more accurately than traditional methods. By analyzing customer data and finding individuals who share similar characteristics with…

Being able to track and collect the data you want from your website is no longer a given. The digital landscape has changed so much, not only on a technical level but also from a legal standpoint. The rules for digital marketing have become tighter…

2024 is another year in which the letters “A” and “I” are on the tips of everyone’s tongues. The emergence of AI is impacting digital analysts as well, but the ultimate course of this revolution is unclear. When discussing changes in the analytics landscape, it’s…

As someone who grew up in Germany, I am very familiar with the obsession of people for accuracy and good manners in quoting (see the quote below). Goethe’s proverb “One only sees what one knows” highlights the importance of having a solid understanding of the…

In today’s fast-paced digital world, real-time data is transforming how businesses operate, enhancing customer experiences, driving marketing success, and building trust. This dynamic data enables companies across various industries to immediately respond to customer behaviors and market changes, creating a competitive edge. Let’s explore how…