Kennisbank

Influencers op YouTube, TikTok, Instagram en Twitch met een KVK-inschrijving en meer dan 500.000 volgers, die minimaal 24 video’s per jaar publiceren vallen voortaan onder toezicht van het Commissariaat van de Media en krijgen te maken met extra reclameregels in de Mediawet. Daarom organiseert de…

April Mullen describes herself as an email geek with experience on both brand and agency sides. In 2016 she co-founded Women of Email, a professional network with 6,000 members aimed at promoting leadership among women within the email marketing niche. April would have spoken on…

Inmiddels handelt automation een hoop inspanningen binnen PPC af. Een ontwikkeling die Frederick Vallaeys, Cofounder & CEO bij Optmyzer en spreker op Friends of Search 2022, bestempelt als ‘de grootste verschuiving in PPC van de afgelopen 20 jaar.’ De geautomatiseerde Performance Max Campagnes die Google…

In the world of SEO, SEO reporting is one of the most overlooked tasks, Aleyda Solis (Orianti) claims. A remarkable fact, since good SEO reporting has a high positive impact on SEO process success. We’re thrilled that Aleyda will be speaking about SEO reporting at…

In PPC circles Mike Ryan is a name that is mentioned often. Not surprising since Mike, Head of Marketing at Smarter Ecommerce GmbH, is a fervent blogger and has a PPC podcast under his name. Naturally, we’re very excited to welcome him at this year’s…

According to Lily Ray (Amsive Digital) ‘any SEO who hasn’t jumped onto the E-A-T wave is not paying close enough attention to what Google has been up to in recent years.’ A bold a bold statement, but true if you believe ‘E-A-T should serve as…

According to Rodney Ip (Google), Performance Max Campaigns are the next big thing in PPC. ‘It brings together the best of Google’s automation to help our advertisers grow conversions across our full range of ad inventory’. We are thrilled that he will be speaking at…

Really Good Emails is a website that showcases the best emails that hit the inbox, which according to Mike Nelson, one of its founders and speaker at the EMAS 2022, is ‘strangely popular.’ Still, this is an undeniable fact; with over 10,000 email examples and…

Server-side tagging is often presented as the solution for problems relating to the sunset of third-party cookies. And although server-side would be a solution for a lot of companies, it might not be because of the reasons you think it is, according to Simo Ahava,…

The DDMA AI Maturity Test has been newly improved. In this interview David Graus, Lead Data Scientist & Chapter Lead at Randstad Groep Nederland and part of the DDMA AI Committee, talks about how the test can help you achieve your goals. Next to that…