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A digital winter experience for train travelers
At NS, CRM specialists Daan Hulzinga and Adinda Nieuwstraten work on campaigns that encourage consumers to travel more often by train. One of the most distinctive campaigns they developed is Wintercity. “I had only been working at NS for a few months when we started…

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Acht jaar Battle of the Agencies: e-mailmarketing op het hoogste niveau
Acht edities lang is Ralph de Kruif betrokken geweest bij de ‘Battle of the Agencies’, een jaarlijks terugkerend hoogtepunt op de EMAS. Samen met interviewer Mark Kruisman blikt hij terug op de evolutie van dit unieke e-mailmarketingconcept.

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DDMA
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How Shampoobars Won Big at the Friends of Search Awards
The registration for the Friends of Search Awards 2025 is nearly closing! Ambitious search specialists have until January 31st to enter! But how do you prepare yourself for participation? And what can a Friends of Search Award ultimately bring you? To give a glimpse of…

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DDMA
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Directeur Judith Oude Sogtoen: 20 jaar DDMA
Dit jaar blaast DDMA 20 kaarsjes uit. De perfecte gelegenheid om stil te staan bij alles wat we samen hebben bereikt en om vooruit te kijken naar wat de toekomst nog in petto heeft. Om alvast in de feeststemming te komen richting ons jubileumfeest op…

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Experimentation & Optimisation
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Maarten Plokker (Sitespect): Bridging the gap between Client- and Server-side Testing
In the run-up to Experimentation Heroes 2024, we got the chance to talk with Maarten Plokker, Managing Director Europe at SiteSpect, one of this year’s sponsors. He shared his expertise on the evolving practice of hybrid experimentation, which combines both client-side and server-side testing in…

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Experimentation & Optimisation
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Experimentation Hero in Focus: Jonas Timmer (Nu.nl)
As we prepare for Experimentation Heroes 2024, we’re highlighting specialists in the field who embody what it means to be a true “Experimentation Hero.” Today, we speak with Jonas Timmer, a seasoned CRO specialist at Nu.nl.

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Experimentation & Optimisation
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Experimentation Hero in Focus: Jan Karel Ekkel (Kees Smit Tuinmeubelen)
In the run up to Experimentation Heroes 2024, we’re highlighting specialists in the field who embody what it means to be a true “Experimentation Hero.” Today, we speak with Jan Karel Ekkel, CRO Specialist at Kees Smit Tuinmeubelen.

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Experimentation Hero in Focus: Daan van Vliet, Pioneering Experimentation at Alleo
As Experimentation Heroes 2024 approaches, we continue our series by interviewing experts in the field who exemplify what it means to be a true Experimentation Hero. Today, we have a conversation with Daan van Vliet, who recently joined Alleo in a growth-focused role.

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Experimentation Hero in Focus: Simonluca Definis
As we approach Experimentation Heroes 2024, we are interviewing several specialists in experimentation who exemplify the qualities of an actual Experimentation Hero. First up: Simonluca Definis.

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Interactive Email Examples, Tips and Tricks (with Jennifer Birks)
You may have seen them: interactive emails. They are the most engaging type of emails we can produce tech-wise. But… somehow, somewhere, something makes that these are more rare than a horse dressed as a unicorn in a yellow striped suit. We are here to…