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Influencermarketing Legal Social Media
Interview |

Industry Meetup Influencer Marketing | Q&A

Influencers op YouTube, TikTok, Instagram en Twitch met een KVK-inschrijving en meer dan 500.000 volgers, die minimaal 24 video’s per jaar publiceren vallen voortaan onder toezicht van het Commissariaat van de Media en krijgen te maken met extra reclameregels in de Mediawet. Daarom organiseert de…
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E-mail
Interview |

April Mullen (Women of Email & SparkPost, a MessageBird company): “Email marketers spend so much time on execution but not nearly enough time on strategy”

April Mullen describes herself as an email geek with experience on both brand and agency sides. In 2016 she co-founded Women of Email, a professional network with 6,000 members aimed at promoting leadership among women within the email marketing niche. April would have spoken on…
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Search
Interview |

Frederick Vallaeys (Optmyzer): ‘We zijn momenteel getuige van de grootste verschuiving in PPC van de afgelopen 20 jaar’

Inmiddels handelt automation een hoop inspanningen binnen PPC af. Een ontwikkeling die Frederick Vallaeys, Cofounder & CEO bij Optmyzer en spreker op Friends of Search 2022, bestempelt als ‘de grootste verschuiving in PPC van de afgelopen 20 jaar.’ De geautomatiseerde Performance Max Campagnes die Google…
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Search
Interview |

Aleyda Solis on achieving success with SEO reporting: ‘SEO reporting is one of the most overlooked tasks that tends to have a very high impact on SEO process outcome.’

In the world of SEO, SEO reporting is one of the most overlooked tasks, Aleyda Solis (Orianti) claims. A remarkable fact, since good SEO reporting has a high positive impact on SEO process success. We’re thrilled that Aleyda will be speaking about SEO reporting at…
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Search
Interview |

Mike Ryan (Smarter Ecommerce GmbH): ‘Performance Max will see rapid adoption’

In PPC circles Mike Ryan is a name that is mentioned often. Not surprising since Mike, Head of Marketing at Smarter Ecommerce GmbH, is a fervent blogger and has a PPC podcast under his name. Naturally, we’re very excited to welcome him at this year’s…
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Search
Interview |

Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’

According to Lily Ray (Amsive Digital) ‘any SEO who hasn’t jumped onto the E-A-T wave is not paying close enough attention to what Google has been up to in recent years.’ A bold a bold statement, but true if you believe ‘E-A-T should serve as…
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Search
Interview |

Rodney Ip (Google): ‘Performance Max helps our advertisers stay ahead of ongoing changes in consumer behaviour’

According to Rodney Ip (Google), Performance Max Campaigns are the next big thing in PPC. ‘It brings together the best of Google’s automation to help our advertisers grow conversions across our full range of ad inventory’. We are thrilled that he will be speaking at…
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E-mail
Interview |

Mike Nelson (Really Good Emails): ‘Email design isn’t just about how “pretty” something looks, but also about cadence, content and clarity.’

Really Good Emails is a website that showcases the best emails that hit the inbox, which according to Mike Nelson, one of its founders and speaker at the EMAS 2022, is ‘strangely popular.’ Still, this is an undeniable fact; with over 10,000 email examples and…
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Search
Interview |

Simo Ahava (8-bit-sheep): ‘Technology doesn’t change the status quo. It’s how that technology is used’

Server-side tagging is often presented as the solution for problems relating to the sunset of third-party cookies. And although server-side would be a solution for a lot of companies, it might not be because of the reasons you think it is, according to Simo Ahava,…
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Artificial Intelligence
Interview |

David Graus (Randstad Groep Nederland): ‘In the field of AI you need to be able to constantly adapt to new developments, whether legal, technical or social’

The DDMA AI Maturity Test has been newly improved. In this interview David Graus, Lead Data Scientist & Chapter Lead at Randstad Groep Nederland and part of the DDMA AI Committee, talks about how the test can help you achieve your goals. Next to that…