Kennisbank

Dit jaar blaast DDMA 20 kaarsjes uit. De perfecte gelegenheid om stil te staan bij alles wat we samen hebben bereikt en om vooruit te kijken naar wat de toekomst nog in petto heeft. Om alvast in de feeststemming te komen richting ons jubileumfeest op…

In the run-up to Experimentation Heroes 2024, we got the chance to talk with Maarten Plokker, Managing Director Europe at SiteSpect, one of this year’s sponsors. He shared his expertise on the evolving practice of hybrid experimentation, which combines both client-side and server-side testing in…

As we prepare for Experimentation Heroes 2024, we’re highlighting specialists in the field who embody what it means to be a true “Experimentation Hero.” Today, we speak with Jonas Timmer, a seasoned CRO specialist at Nu.nl.

In the run up to Experimentation Heroes 2024, we’re highlighting specialists in the field who embody what it means to be a true “Experimentation Hero.” Today, we speak with Jan Karel Ekkel, CRO Specialist at Kees Smit Tuinmeubelen.

As Experimentation Heroes 2024 approaches, we continue our series by interviewing experts in the field who exemplify what it means to be a true Experimentation Hero. Today, we have a conversation with Daan van Vliet, who recently joined Alleo in a growth-focused role.

As we approach Experimentation Heroes 2024, we are interviewing several specialists in experimentation who exemplify the qualities of an actual Experimentation Hero. First up: Simonluca Definis.

You may have seen them: interactive emails. They are the most engaging type of emails we can produce tech-wise. But… somehow, somewhere, something makes that these are more rare than a horse dressed as a unicorn in a yellow striped suit. We are here to…

‘Search Generative Experience’ (SGE) is poised to be a game changer. How will it affect organizations? What are its (dis)advantages? We’re thrilled that Aleyda will be speaking about this at Friends of Search 2024 in Amsterdam this year. We got the chance to talk with…

In this interview with Navah Hopkins, a well-known expert in the PPC industry, we delve into the strategic decisions and data-centric insights that have shaped her career in search engine advertising. From her early days in marketing to her current role as a thought leader…

While website optimization, achieved through A/B testing and various research methods, represents a more commonly practiced approach, personalization is still emerging. We definitely see more companies embracing Conversion Rate Optimization (CRO), testing and research. But in terms of personalization, it’s safe to say that most…