Kennisbank

In het dynamische marketinglandschap van vandaag is media effectiviteits-meting (MEM) een sleutel tot groei. Nu consumenten meer privacy eisen en technologieën snel veranderen, volstaan traditionele meetmethoden niet langer. MEM draait om het begrijpen van de werkelijke impact van media-investeringen en is essentieel voor een sterke…

At NS, CRM specialists Daan Hulzinga and Adinda Nieuwstraten work on campaigns that encourage consumers to travel more often by train. One of the most distinctive campaigns they developed is Wintercity. “I had only been working at NS for a few months when we started…

Acht edities lang is Ralph de Kruif betrokken geweest bij de ‘Battle of the Agencies’, een jaarlijks terugkerend hoogtepunt op de EMAS. Samen met interviewer Mark Kruisman blikt hij terug op de evolutie van dit unieke e-mailmarketingconcept.

The registration for the Friends of Search Awards 2025 is nearly closing! Ambitious search specialists have until January 31st to enter! But how do you prepare yourself for participation? And what can a Friends of Search Award ultimately bring you? To give a glimpse of…

Dit jaar blaast DDMA 20 kaarsjes uit. De perfecte gelegenheid om stil te staan bij alles wat we samen hebben bereikt en om vooruit te kijken naar wat de toekomst nog in petto heeft. Om alvast in de feeststemming te komen richting ons jubileumfeest op…

In the run-up to Experimentation Heroes 2024, we got the chance to talk with Maarten Plokker, Managing Director Europe at SiteSpect, one of this year’s sponsors. He shared his expertise on the evolving practice of hybrid experimentation, which combines both client-side and server-side testing in…

As we prepare for Experimentation Heroes 2024, we’re highlighting specialists in the field who embody what it means to be a true “Experimentation Hero.” Today, we speak with Jonas Timmer, a seasoned CRO specialist at Nu.nl.

In the run up to Experimentation Heroes 2024, we’re highlighting specialists in the field who embody what it means to be a true “Experimentation Hero.” Today, we speak with Jan Karel Ekkel, CRO Specialist at Kees Smit Tuinmeubelen.

As Experimentation Heroes 2024 approaches, we continue our series by interviewing experts in the field who exemplify what it means to be a true Experimentation Hero. Today, we have a conversation with Daan van Vliet, who recently joined Alleo in a growth-focused role.

As we approach Experimentation Heroes 2024, we are interviewing several specialists in experimentation who exemplify the qualities of an actual Experimentation Hero. First up: Simonluca Definis.