Motivation membership
It was important for us to join a non-profit knowledge platform based in the Netherlands, as we believe that knowledge sharing is one of the best ways to elevate data-driven marketing. People experience content and not data - it is therefore crucial to ensure that customers are getting the right value and respect from their ‘data exchange’ with tailored, personalised content. As a company with a growing Benelux team and roster of clients, it is essential for us to stay ahead of the curve when it comes to our knowledge of the local ecosystem and best practices in order to best serve our clients in a GDPR-compliant way.