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#Nobettercombo! From eating Lay’s crisps to AR & NFT’s

How does a FMCG brand like Lay’s embrace rapidly changing digital innovation around us? In 2021 the Iconic Restaurant Flavour crisps were launched and the Benelux could vote for their favourite flavour combination. Consumers were so excited, that we went next level, introducing the Lay’s Crispy Puffer Jacket! But how was AR & NFT integrated into this campaign? What are our learnings, tips & tricks for a brand to enter the Metaverse?

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