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Based in Canada, Geoff is an email industry veteran and former marketing professor. He founded a leading email agency called Inbox Marketer in 2002 which he sold to Trendline Interactive in 2019. He currently is President of Tekside.io, which is a Marketing Services Provider and Systems Integrator. Tekside.io specializes in intelligent email for clients across North America. Geoff is also the Co-Chair of the MarTech Council for the Canadian Marketing Association and is a representative on the GDMA International Email Benchmarking initiative. Geoff is passionate about benchmarking results and capabilities across various marketing disciplines.