Kennisbank

E-mailmarketing blijft een krachtig middel voor het bereiken van je doelgroep. De cijfers kunnen per sector echter verschillen. In dit eerste artikel van een 3-delige reeks over de resultaten van de GDMA International Email Bechmark gaan we in op de trends die we per sector…

De DDMA Commissie E-mail heeft drie nieuwe commissieleden. Laura Wijnands, marketing automation specialist bij Bikkelhart, Maartje Janssen, customer journey consultant bij Yellowgrape, en Tom Blijleven, director of marketing operations bij Spotler, maken per direct deel uit van de commissie. Laura treedt toe als commissievoorzitter.

Hé, meer opens en kliks in jouw verzonden e-mailings zonder dat je er iets voor hoeft te doen. Dit allemaal dankzij Microsoft Safelinks. Het klinkt goed, maar is het wel zo fijn?

De winnaars van de DDMA EMAS Awards 2024 zijn vandaag bekendgemaakt. Ancienne Belgique won in de categorie Email Marketing Automation Excellence en Autogroep Twente sleepte de winst in de wacht in de categorie Outstanding Email. Karin Meinders (Harvest Digital) wist de titel van EMAS Young…

In the dynamic world of digital marketing, Claro Carwash has positioned itself as a leading player in the Benelux carwash industry. The company’s ambition is clear: to become the premium carwash service provider in the region. To achieve this, Claro Carwash has partnered with 100procent…

Neleman wijnen, a leading producer of organic wines, has experienced impressive growth since its founding in 2014 by Derrick Neleman. The company is committed to sustainability and social responsibility, which is reflected in their motto: “Together we drink the world more beautifully.” These core values…

In the rapidly evolving world of digital marketing, brands are constantly competing for consumers’ attention. With hundreds of emails flooding inboxes daily, it’s crucial to stand out and remain relevant. By integrating interactive elements into emails, simple newsletters are transformed into dynamic mini-websites that capture…

As marketers, we’re familiar with the classic marketing channels. Email, PPC, SEO, social media, even SMS. But, what about WhatsApp…? WhatsApp isn’t just a personal messaging app, it also boasts marketing automation functionality which is perfect for businesses to communicate and engage with their audience. In…

You may have seen them: interactive emails. They are the most engaging type of emails we can produce tech-wise. But… somehow, somewhere, something makes that these are more rare than a horse dressed as a unicorn in a yellow striped suit. We are here to…

In today’s hyper-connected world, customers expect a seamless experience, whether they are shopping online from their couch or visiting a brand’s physical retail location. However, creating a cohesive omnichannel experience is easier said than done. One powerful tool that retailers are leveraging to bridge the…