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How Neleman wijnen uses marketing automation for engaging their audience

Neleman wijnen, a leading producer of organic wines, has experienced impressive growth since its founding in 2014 by Derrick Neleman. The company is committed to sustainability and social responsibility, which is reflected in their motto: “Together we drink the world more beautifully.” These core values…
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Discover the Magic of Interactive Email Marketing

In the rapidly evolving world of digital marketing, brands are constantly competing for consumers’ attention. With hundreds of emails flooding inboxes daily, it’s crucial to stand out and remain relevant. By integrating interactive elements into emails, simple newsletters are transformed into dynamic mini-websites that capture…
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Conversational AI E-mail
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Mastering WhatsApp marketing automation: Tips and tricks

As marketers, we’re familiar with the classic marketing channels. Email, PPC, SEO, social media, even SMS. But, what about WhatsApp…? WhatsApp isn’t just a personal messaging app, it also boasts marketing automation functionality which is perfect for businesses to communicate and engage with their audience. In…
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Interview |

Interactive Email Examples, Tips and Tricks (with Jennifer Birks)

You may have seen them: interactive emails. They are the most engaging type of emails we can produce tech-wise. But… somehow, somewhere, something makes that these are more rare than a horse dressed as a unicorn in a yellow striped suit. We are here to…
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E-mail
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Email Personalization: The Bridge to Seamless Online-Offline Engagement

In today’s hyper-connected world, customers expect a seamless experience, whether they are shopping online from their couch or visiting a brand’s physical retail location. However, creating a cohesive omnichannel experience is easier said than done. One powerful tool that retailers are leveraging to bridge the…
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DDMA E-mail
Nieuws |

International Email Benchmark 2024 | E-mail professionaliseert door hogere opens en clicks, en lage unsubscribes en spam complaints

Met veel trots presenteren de Global Data & Marketing Alliance (GDMA) en de Nederlandse vereniging voor Data & Marketing (DDMA) de nieuwste editie van de GDMA International Email Benchmark. De editie van dit jaar is nóg uitgebreider en internationaler dan vorig jaar, met maar liefst…
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DDMA E-mail
Nieuws |

International Email Benchmark 2024 | Email Becomes More Professional through Higher Opens and Clicks, and Lower Unsubscribes and Spam Complaints

The Global Data & Marketing Alliance (GDMA) and the Dutch Data & Marketing Association (DDMA) are proud to present the third and latest edition of the GDMA International Email Benchmark. This year’s edition is even more comprehensive and international, featuring 5 million email campaigns (2023:…
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Artikel |

How to use AI in email marketing?

If there is one marketing trend we can be sure will continue to dominate, it’s AI tools for content creation and distribution. Within one week of its launch on 30th November 2022, OpenAI’s Chat GPT crossed one million users, a trajectory that is only going…
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E-mail
Artikel |

Should you worry about opens and clicks?

Marketers often rely on open-and click rates for quick campaign performance evaluations. Yet these metrics have long been known to be inaccurate. We often believe that things on the internet improve over time. That is not the case with email metrics – they are getting…
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Amnesty | How a bold idea resulted in extra members

It’s almost time for this year’s edition of the EMAS Battle of the Agencies, but we’re taking a moment to look back at our winning case from last year. Curious about how we did this for Amnesty International? Read it here!