Digital Talk – Email Marketing in Flux: The Biggest Changes Impacting the Channel (ENG)

On February 10th, the DDMA committee Email is hosting an Digital Talk. The email marketing channel has evolved considerably over the past decade, but the pace of change has accelerated going into 2022. During this Digital Talk, Oracle Marketing Consulting’s Chad S. White will discuss the biggest changes impacting email marketing, including:

• The sunsetting of third-party cookies driving an increased focus on customer identification and the collection of zero- and first-party data through email marketing
• Apple’s Mail Privacy Protection forcing marketers to take a holistic, cross-channel approach to selecting safe mailable audiences
• The pandemic raising consumers’ expectations for smooth, well-orchestrated omnichannel experiences

Email marketing is more powerful than ever, but the strategies and tactics needed to succeed are changing. Learn how to adapt your program.

Would you like to attend this session? Sign up using the form below.

Speaker

Chad S. White

Head of Research bij Oracle Marketing Consulting

Open content

Email Marketing in Flux: The Biggest Changes Impacting the Channel