- Dit evenement is voorbij.
During this afternoon you will learn from, among others, Matthijs Rosman, partner at RevelX, the basics of how to turn user-centric thinking into clear hypotheses and prototypes that actually provide a solution for your visitors. Next to that we will give you examples and practical tips on how to get started with Design Thinking within your company and team, including real-life examples. This will give you an idea of the added value of Design Thinking in the CRO process. Register now by filling in the form below.
- 14:45 – 15:00: Walk-in
- 15:00 – 15:10: Welcome and introduction
- 15:10 – 15:55: Presentation incl. case by Matthijs/RevelX
- 15:55 – 16:05: Q&A
- 16:05 – 16:15: Short break
- 16:15 – 16:50: How to apply design thinking to CRO (Joshua Kreuger from DPG Media)
- 16:50 – 17:00: Q&A
- 17:00 – 17:30: Drinks & networking
Realizing growth in today’s turbulent business reality is one of the hardest tasks. A growing graveyard of startups looking to grow into unicorn scaleups, or floundering corporate ventures is just the tip of the iceberg.
Successful innovation is the key to growth and long-term survival. And with that, design thinking is at the heart of any serious strategic growth play. Yet, the harsh reality is that more than half of the companies looking to grow fail in developing the innovative growth capability required to stand a chance of success.
Innovation should be a democratized discipline in any organization. Anybody can and should innovate; especially when you are in digital marketing. If you understand the challenges of driving innovative growth from a strategic perspective, your work as a growth marketer will be more rewarding and have more impact.
During the afternoon update of the DDMA / CRO commission, I will share my perspective of design driven growth and its challenges. Also, I will bring a number of cases from well-known brands to illustrate my point of view.
Want to drive better results from digital marketing? Become a better growth innovator.
Joshua will talk about Redesigns, which according to him, are done wrongly than rightly. Weeks of brainstorming, design sprints with the most experienced people, with a drop in performance as a result. Joshua will explain, based on a recent case, which pitfalls lurk in a redesign and how DPG Media applies Design Thinking to achieve this successfully.