On 5 March 2026, VIA and DDMA will host the second edition of the Privacy Centric AdTech Summit at DPG Media, aiming to future proof your AdTech practices in a privacy driven era.
During this summit, leading experts will come together to explore how privacy-friendly advertising technologies are shaping the future of digital advertising. You will gain strategic insights, practical tools to tackle today’s and tomorrow’s privacy challenges, inspiring real-world examples, and in-depth discussions.
“Concerns about personal data are increasing. Consumers are demanding a more transparent and trustworthy relationship with brands. At Ogury, we believe that innovative solutions with a privacy first approach are the only way to thrive in the new era of signal loss.”
Christophe Bize, Chief Data & Insights Officer at Ogury
The Privacy Centric AdTech Summit is designed for professionals such as media strategists, AdTech specialists, marketers, legal experts, and data strategists who are engaged with the future of advertising in a privacy first world. DDMA members receive an attractive discount.
Tickets are available through VIA Netherlands, click the button below. Tickets are free for DDMA members.
Programma
13.30 – 14.00 – Walk-in
14.00 – 14.10 – Opening word by moderator: Wayne Tassie (doubleverify, Chair advertising and media committee IAB Europe)
14.10 – 14.40 Keynote 1: Daphne van Doorn, BVDW – What is changing at the European level?
European privacy policy is increasingly dynamic and continues to reshape the foundations of digital advertising. This keynote explores the EU’s evolving regulatory agenda and the broader shift towards stronger data governance in Europe. It provides an overview of recent and upcoming legislative and enforcement developments relevant to AdTech, including their political context. The session connects regulatory change in Brussels with strategic implications for companies operating across the European market.
14.45 – 15.15 –Panel “The Evolving Privacy Landscape: Past, present and future” with Sebastian Grantz (Google), Sara Mosch (DDMA) and dr. Rob van Eijk (Team Blaeu)
15.15 – 15.45 – Break
15.45 – 16.15 – Break-out sessions. Topics on AI Privacy Governance and data strength to activate first-party data responsibly. See more information about the break-outs below.
Breakout 1: Rob van Eijk ((Future of Privacy Forum) – Overview of cookie case rulings. Patterns of Benelux Legal Proceedings and lessons learned.
Breakout 2: Matthijs Werkman & Sharmila Soekhoe(Randstad) – How do you pragmatically apply responsible AI with value in your organisation
Breakout 3: Hedwich de Groot (Google) – Activate Your First-Party Data Responsibly: increating Data Strenghst with Google Data Manager and Google Tag Gateway
16.20 – 16.50 – Keynote 2: Stefan Havik, DPG Media – The CDO take on privacy in advertising from a publisher perspective
Key takeaways:
– Why we still need signals from consumers to power monetization
– How DPG balances monetization and privacy
– DPG Media’s AI strategy
16.55 – 17.05 – Closing word
17.05 – 19.00 – Drinks
Moderator
Wayne Tassie
Speakers
Rob van Eijk
Sebastian Grantz
Daphne van Doorn
Hedwich de Groot
