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Term uit de kennisbank: Mobile marketing
Addicted to connectivity – Perspectives on the global mobile consumer
The survey’s scope ranges from quantifying ownership of multiple mobile-enabled devices to a ranking of the most popular mobile internet applications. It also includes a focus on forthcoming revenue streams, such as next generation mobile broadband services, mobile advertising and embedded mobile. Source: Deloitte. »
Best of Mobile
OMI² is een platform waarin mobiele professionals samenwerken en kennis delen. De doelstelling daarbij is het versnellen van de ontwikkeling van mobiele diensten. OMI² probeert partijen die nog niet actief zijn met mobiel te inspireren om deze stap te maken. »
Brandrepublic Mobile Marketing Bulletin
Online nieuwsbrief. News about advertising, marketing, media and PR. Launched in October 2006, the Mobile Marketing Bulletin delivers up to date industry news from the burgeoning mobile sector every Friday. »
Channel preferences in Europe
Onderzoek | Crossmedia, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Online marketing, Telemarketing
The principal goal of this survey was to provide insight into awareness, perceptions, acceptance and preferences of different channels during all stages of the customer activity cycle on a European level to better enable businesses to develop their Multi-channel strategies. Source: SNT Group N.V. »
From Print to Digital Q4, 2011
Onderzoek | Crossmedia, Direct mail, Huis-aan-huis folder, Mobile marketing, Online marketing, Social media
Despite the popularity of printed circulars, forward-looking retailers are experimenting with multiple digital pathways that will enrich and enhance the circular experience with the addition of video, interactive elements and smart features that serve up information based on loyalty or location. This study is to determine the relative merits of print vs. digital media in today’s retail environment. Source: Nielsen. »
Marketing-GAP Tracking Study 2008
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
The aim is to measure the extent to which marketers’ perceptions of consumer buying behaviour, attitudes and motivations are correct and abreast of the UK marketplace. Source: CCB fast.MAP. »
Marketing-GAP Tracking Study 2009
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
This research is tracking the consumer usage of and attitudes to direct marketing, and also monitoring how closely marketers are keeping in touch with changes in consumer motivation and tastes. Source: CCB fast.MAP. »
Marketing-Gap Tracking Study 2010
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
This research is tracking the consumer usage of and attitudes to direct marketing, and also monitoring how closely marketers are keeping in touch with changes in consumer motivation and tastes. Source: CCB fast.MAP. »
Marktmonitor 2008
Onderzoek | Cijfers, Direct mail, Mobile marketing, Privacy, Telemarketing
Het doel van de Marktmonitor is belangstellenden een objectief beeld te geven van de ontwikkelingen op de markten waarop OPTA toezicht houdt. De Marktmonitor geeft de ontwikkelingen op de markten voor elektronische communicatie en post overzichtelijk weer. Bron: OPTA. »
Marktmonitor 2009
Onderzoek | Cijfers, Direct mail, Mobile marketing, Privacy, Telemarketing
Het doel van de Marktmonitor is belangstellenden een objectief beeld te geven van de ontwikkelingen op de markten waarop OPTA toezicht houdt. De Marktmonitor geeft de ontwikkelingen op de markten voor elektronische communicatie en post overzichtelijk weer. Bron: OPTA. »
