Zoeken in de kennisbank
Term uit de kennisbank: Huis-aan-huis folder
Alles over huis-aan-huis
Vakkennis | Cijfers, Huis-aan-huis folder
Boek. Over hoe folders bepalen of woensdag gehaktdag wordt, of rookworstdag? Dit boekje vestigt de aandacht op de effectiviteit van huis-aan-huis folders. »
Channel preferences in Europe
Onderzoek | Crossmedia, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Online marketing, Telemarketing
The principal goal of this survey was to provide insight into awareness, perceptions, acceptance and preferences of different channels during all stages of the customer activity cycle on a European level to better enable businesses to develop their Multi-channel strategies. Source: SNT Group N.V. »
Economie van de huis-aan-huisfolder
Onderzoek | Cijfers, Huis-aan-huis folder
Het onderzoek onder de winkelketens, drukkerijen en verspreidorganisaties geeft inzicht in de bestedingen, werkgelegenheid, milieu aspecten en bijvoorbeeld de visie van de consument op de folder. Bron: DM Council. »
From Print to Digital Q4, 2011
Onderzoek | Crossmedia, Direct mail, Huis-aan-huis folder, Mobile marketing, Online marketing, Social media
Despite the popularity of printed circulars, forward-looking retailers are experimenting with multiple digital pathways that will enrich and enhance the circular experience with the addition of video, interactive elements and smart features that serve up information based on loyalty or location. This study is to determine the relative merits of print vs. digital media in today’s retail environment. Source: Nielsen. »
Marketing-GAP Tracking Study 2008
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
The aim is to measure the extent to which marketers’ perceptions of consumer buying behaviour, attitudes and motivations are correct and abreast of the UK marketplace. Source: CCB fast.MAP. »
Marketing-GAP Tracking Study 2009
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
This research is tracking the consumer usage of and attitudes to direct marketing, and also monitoring how closely marketers are keeping in touch with changes in consumer motivation and tastes. Source: CCB fast.MAP. »
Marketing-Gap Tracking Study 2010
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
This research is tracking the consumer usage of and attitudes to direct marketing, and also monitoring how closely marketers are keeping in touch with changes in consumer motivation and tastes. Source: CCB fast.MAP. »
Multichannel Monitor 2009
Onderzoek | Cijfers, Crossmedia, Direct mail, E-mail, Huis-aan-huis folder, Online marketing, Search engine marketing, Telemarketing
Het doel van het onderzoek is het continu inzichtelijk maken van de rol van internet als oriëntatiebron, transactiekanaal en communicatiemiddel in relatie tot aanschaf van producten en diensten binnen de detailhandel. Bron: Hoofdbedrijfschap Detailhandel & Thuiswinkel.org i.s.m. Blauw Research. »
