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Term uit de kennisbank: E-mail
FEDMA Pan European Email Marketing Benchmark Report
The aim is to give an e-mail marketing benchmark overview. Source: FEDMA. »
Finding the right channel combination
Onderzoek | Cijfers, Crossmedia, Direct mail, E-mail, Online marketing
The study´s goal is knowing customers’ channel preferences in regard to marketing information. U.S. and Canadian consumers were asked in-depth questions to determine the sources used to gather information, preferred ways of receiving information, attitudes about various channels and the levels of trust they place in different channels. Source: Epsilon Targeting. »
Internet & Email outlook 2010-2014
Onderzoek | Cijfers, E-mail, Online marketing
De ‘Entertainment & Media Outlook for the Netherlands’ beschrijft de ontwikkelingen in de entertainment- en mediasector in Nederland en geeft een prognose van de mediabestedingen. Hierin worden bestedingen door consumenten en door adverteerders geanalyseerd en naast elkaar weergegeven. Internet & Email is hiervan een onderdeel. Bron: PwC. »
Kaartverkoop voor interlands van Oranje
De case van Arvato Bertelsmann laat het omzetverhogende effect van e-mail zien op de kaartverkoop rondom de interlands van Oranje. »
Marketing-GAP Tracking Study 2008
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
The aim is to measure the extent to which marketers’ perceptions of consumer buying behaviour, attitudes and motivations are correct and abreast of the UK marketplace. Source: CCB fast.MAP. »
Marketing-GAP Tracking Study 2009
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
This research is tracking the consumer usage of and attitudes to direct marketing, and also monitoring how closely marketers are keeping in touch with changes in consumer motivation and tastes. Source: CCB fast.MAP. »
Marketing-Gap Tracking Study 2010
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
This research is tracking the consumer usage of and attitudes to direct marketing, and also monitoring how closely marketers are keeping in touch with changes in consumer motivation and tastes. Source: CCB fast.MAP. »
Mobile Email Opens Report
Onderzoek | Cijfers, E-mail, Mobile marketing
Knotice offers analytics and key insights on the degree of email open activity occurring on mobile devices for permission-based email marketing campaigns (U.S.). »
