Zoeken in de kennisbank
Term uit de kennisbank: Direct mail
7 staps crossmedia campagne
Cases | Crossmedia, Direct mail, E-mail, Telemarketing
De case van Euro Mail biedt inzicht in het verschil tussen een crossmediale campagne met 7 contactmomenten en eenzelfde campagne die bestaat uit 3 contactmomenten. »
Channel preferences in Europe
Onderzoek | Crossmedia, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Online marketing, Telemarketing
The principal goal of this survey was to provide insight into awareness, perceptions, acceptance and preferences of different channels during all stages of the customer activity cycle on a European level to better enable businesses to develop their Multi-channel strategies. Source: SNT Group N.V. »
De Nederlandse Postmarkt in 2008-2009
Op 1 april 2009 is een nieuwe Postwet in werking getreden. In deze wet is het laatste monopolierecht van TNT Post opgeheven. In dit rapport is een aantal indicatoren gepresenteerd en beschreven, die een beeld geven van de Nederlandse postmarkt rond het tijdstip van liberalisering. Bron: OPTA. »
DMmediaplein
Vakkennis | Dialoogmarketing, Direct mail
Online nieuwsbrief – Website. DMmediaplein is het kennis- en communityplatform over Direct Mail. Het plein is er voor marketing- en communicatieprofessionals die meer willen weten over Direct Mail in de mediamix, op zoek zijn naar inspirerende cases of praktische ondersteuning willen bij het toepassen van Direct Mail in hun dagelijkse praktijk. »
Dynamics and Competition in Charitable Giving
In het proefschrift wordt individueel donatiegedrag jegens meerdere goede doelen over de tijd bestudeerd. Tevens worden de effecten van direct mailings van goede doelen op donatiegedrag onderzocht. Bron: M. van Diepen (proefschrift). »
Finding the right channel combination
Onderzoek | Cijfers, Crossmedia, Direct mail, E-mail, Online marketing
The study´s goal is knowing customers’ channel preferences in regard to marketing information. U.S. and Canadian consumers were asked in-depth questions to determine the sources used to gather information, preferred ways of receiving information, attitudes about various channels and the levels of trust they place in different channels. Source: Epsilon Targeting. »
From Print to Digital Q4, 2011
Onderzoek | Crossmedia, Direct mail, Huis-aan-huis folder, Mobile marketing, Online marketing, Social media
Despite the popularity of printed circulars, forward-looking retailers are experimenting with multiple digital pathways that will enrich and enhance the circular experience with the addition of video, interactive elements and smart features that serve up information based on loyalty or location. This study is to determine the relative merits of print vs. digital media in today’s retail environment. Source: Nielsen. »
Marketing-GAP Tracking Study 2008
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
The aim is to measure the extent to which marketers’ perceptions of consumer buying behaviour, attitudes and motivations are correct and abreast of the UK marketplace. Source: CCB fast.MAP. »
Marketing-GAP Tracking Study 2009
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
This research is tracking the consumer usage of and attitudes to direct marketing, and also monitoring how closely marketers are keeping in touch with changes in consumer motivation and tastes. Source: CCB fast.MAP. »
Marketing-Gap Tracking Study 2010
Onderzoek | Cijfers, Direct mail, E-mail, Huis-aan-huis folder, Mobile marketing, Social media, Telemarketing
This research is tracking the consumer usage of and attitudes to direct marketing, and also monitoring how closely marketers are keeping in touch with changes in consumer motivation and tastes. Source: CCB fast.MAP. »
